Hi, I'm Katie.

Thank you for visiting! My career journey has been unique and crafted me into a marketer I am today ― one who loves both the art and science of the field and who is incessantly curious.

After receiving an M.B.A. and a M.A. in Arts Administration followed by a year in Berlin, Germany as a U.S. Fulbright Scholar, my first career marketing position was at New York City Opera (formerly housed in Lincoln Center), where my passion for the arts and creativity was able to flourish. From there, I moved into the corporate world and really honed by skills working at top tier brands across different industries. This allowed me to bring new ideas and ways of thinking to each position I tenured. It also gave me opportunity to dive deep into the world of measurement and marketing analytics, learning how to drive both  efficiency and effectiveness.

Now, as a Growth Marketing & Measurement Consultant, I enjoy partnering with companies—whether short-term or long-term—to set them on a path toward sustainable success and growth. My goal is to equip businesses with the tools, strategies, and clarity they need to achieve measurable, lasting results in today's fast-paced and ever-evolving landscape.